This Bell family of athletes and ambassadors is as diverse as our line of products. Under the Helmet exists to tell the stories of our incredible family of people who break boundaries — whether on track, or in their everyday life. Follow along to see what makes our family of riders who they are.
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Meet Brittany Young — a Baltimore native, activist, and motorcycle enthusiast who started the young adult program, B-360. Watch our latest "Under The Helmet" to learn why she has made it her mission to inspire others around her by combining her passions for both STEM learning and urban dirt bike culture.
For friends Anya Violet, Jaime Dempsey, and Corinne Mayer, the women’s motorcycle gear they were wearing wasn’t cutting it. They put pen to paper and thread to fabric and Atwyld was born.
11-year-old motocross athlete, Vincent Wey has dreams of going pro, just like his father and Supercross legend, Nick Wey. Learn how Vincent is working his way to the top with his elbows up, and throttle wide open in the latest Under the Helmet.
We caught up with young athlete, Kage Tadman, and his father/coach/mechanic to get the low-down on balancing the world of racing while still having time to be a kid. Get an exclusive look at what it takes to pursue a dream of going pro.
Get an exclusive taste of Ranch Life, where Eli Tomac teams up with his life-long trainer, mountain bike legend John Tomac, to become absolutely deadly on the Supercross circuit.
Watch as Tyler builds his world around freedom, friendship, and thrill-seeking, to Live Wide Open.