Bell exists to inspire and enable the next generation of boundary breakers

Coming off the high of two AMA Motorcross championship wins, Eli Tomac rounded out one of the best years in his racing career winning the MXoN championship with fellow athletes Chase Sexton and Justin Cooper.

With a long lineage of winners and wildcards across all two-wheeled verticles, Bell is proud to announce the 11-year-old BMX athlete and YouTube star is joining the team.

For friends Anya Violet, Jaime Dempsey, and Corinne Mayer, the women’s motorcycle gear they were wearing wasn’t cutting it. They put pen to paper and thread to fabric and Atwyld was born.

Eli Tomac bests the competition at Pala Raceway to become a four-time outdoor champion. With only a single point separating Tomac from second place, the pressure was on.

Charlie Stockwell has built a name for himself as a custom bike builder and racer. His Harley-Davidson customs stand out in the crowd along with his custom painted Bell helmets. We caught up with Charlie to talk builds, his Eliminator collection, and his favorite rides in the UK.

Roland Sands strikes again with another race-livery inspired design, this time in the Bullitt Carbon. The Bullitt is a modern classic — designed to pay homage to the original Bell Star, but this isn’t your grandfather’s helmet.