With 30 years of experience as an industry-leading creative, there are few that influenced motocross design like Pete who was creative director at Fox Racing for more than 20 years. While his career has taken him many places, including the fashion industry, his passion for the sport of Motocross has never waned, leading him back to the industry he loves most.
Pete saw a huge void needing to be filled in the market, and aspired to create a brand built on performance that would last. Thus, introducing Renen, a USA-based factory that produces modern, durable, performance-oriented apparel that you can customize. This is something the Motocross industry has never seen before.
To compliment the brand’s apparel, Pete sought out industry leaders for hard goods. The most obvious need was a helmet, and in turn, the partnership between Renen and Bell came to fruition.
Bell is the leading helmet manufacturer, and with Renen, I wanted to be working with the best.Pete Fox
We caught up with the industry leader to learn more about the inspiration behind his designs, his long-winding career path, and what we can expect next for him and Renen in the future.