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Sep Vanmarcke on Riding Rough Road

With a race resume that boasts an impressive collection of podiums at the world’s toughest spring classics, Belgian Sep Vanmarcke of the LottoNL-Jumbo team is at his best when the roads are at their worst. It takes a certain type to exc... Read More →

Posted on April 29, 2016 by Bell

Enduro World Series Rd.2 Cerro Catedral, Argentina

Last weekend brought riders to Cerro Catedral, Argentina for Rd.2 of the @enduro world series and brought some great racing for the Bell team riders! After being sidelined for the opening round in Chile, Trek racer Casey Brown upset the p... Read More →

Posted on April 9, 2016 by Bell

Bell Bike Helmets Road Rider Sep Vanmarcke takes 3rd at Tour of Flanders

Bell Bike Helmets road cycling rider Sep Vanmarcke finished third at this weekend’s 100th edition of the Ronde van Vlaanderen -Tour de Flanders. Team LottoNL-Jumbo’s front man jumped to Peter Sagan and Michal Kwiatkowski after they at... Read More →

Posted on April 4, 2016 by Bell


Registration is now open for the Trek Dirt Series and Bell is honored and excited to partner again with one of the most highly-regarded women’s mountain bike camps! These mountain bike camps have such a great reputation for progressive ... Read More →

Posted on March 11, 2016 by Bell

Bell Joy Ride Program Launch

Back in September we launched our Bell Joy Ride grassroots program and set out on a mission to find female ambassadors to represent our brand and help to inspire ladies of all levels to come together and ride in a fun, non-race oriented e... Read More →

Posted on March 7, 2016 by Bell

Dylan Groenewegenn and the Bell Star Pro take victory in Driedaagse van West-Vlaanderen

Bell Bike Helmets rider Dylan Groenewegen and the Bell Star Pro grabbed the victory in the first stage of the Driedaagse van West-Vlaanderen this Saturday. Team LottoNL-Jumbo’s sprinter had to put in some effort in the chase to the brea... Read More →

Posted on March 6, 2016 by Bell

Bell Bike Helmets Star Pro Aero Helmet Review

Sure, the Bell Star Pro is the fastest aero road helmet currently available. And sure, it’s been ridden to victory in everything from Tour de France stages with Team Lotto Jumbo, to World Cup Cyclocross Championships with Mathieu Van de... Read More →

Posted on March 2, 2016 by Bell

Bell Bike Helmets racer Mathieu Van der Poel wins UCI Cyclo-cross World Cup Hoogerheide 2016

With just a week before the UCI Cyclocross World Championships, Mathieu van der Poel showed the entire competition this weekend in Hoogerheide again why he carries the rainbow jersey. In the final round of the World Cup Series, Bell Bike ... Read More →

Posted on January 25, 2016 by Bell

Team LottoNL-Jumbo Tour Down Under-Stage 1 Prospect-Lyndoch

In the opening 130.8 KM stage 1 of the Tour Down Under overnight in Australia from Prospect to Lyndoch, Bell Bike Helmets team LottoNL-Jumbo rider Martijn Keizer jumped away from the peloton in the early stages of the race with a small gr... Read More →

Posted on January 19, 2016 by Bell

Bell and 360fly Unveil Action Sports Helmet Industry’s First Line of 360-Degree Video Integrated “Smart” Helmets

Motorcycle, Mountain Bike and Snow Helmets to Feature 360o 4K Video, Mobile Editing and Sharing, and Intuitive Digital Capabilities LAS VEGAS, Jan. 5, 2016 – Action-sports helmet-industry leaders, BRG (Bell, Ridell, Giro) Sports, and 36... Read More →

Posted on January 5, 2016 by Bell


On Friday, December 18th, The Bell crew took to our local trails to work on a section of the Flow Trail in the Soquel Demonstration State Forest near our headquarters for some much needed maintenance and rain preparation love. A big thank... Read More →

Posted on December 22, 2015 by Bell

Van der Poel Takes Fourth World Cup Win–Namur, Belgium

Huge congratulations to Mathieu van der Poel taking a fantastic fourth World Cup win of the season this weekend in Namur, Belgium! In the final 400 meters, Van der Poel launched an explosive attack to take the lead over Van Aert and drive... Read More →

Posted on December 21, 2015 by Bell