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Bell and 360fly Unveil Action Sports Helmet Industry’s First Line of 360-Degree Video Integrated “Smart” Helmets

Motorcycle, Mountain Bike and Snow Helmets to Feature 360o 4K Video, Mobile Editing and Sharing, and Intuitive Digital Capabilities LAS VEGAS, Jan. 5, 2016 – Action-sports helmet-industry leaders, BRG (Bell, Ridell, Giro) Sports, and 36... Read More →

Posted on January 5, 2016 by Bell


On Friday, December 18th, The Bell crew took to our local trails to work on a section of the Flow Trail in the Soquel Demonstration State Forest near our headquarters for some much needed maintenance and rain preparation love. A big thank... Read More →

Posted on December 22, 2015 by Bell

Van der Poel Takes Fourth World Cup Win–Namur, Belgium

Huge congratulations to Mathieu van der Poel taking a fantastic fourth World Cup win of the season this weekend in Namur, Belgium! In the final 400 meters, Van der Poel launched an explosive attack to take the lead over Van Aert and drive... Read More →

Posted on December 21, 2015 by Bell

2016 Bell Joy Ride Program Ambassadors Announced!

Bell introduces Joy Ride women’s grassroots mountain bike program cities and ambassadors SCOTTS VALLEY, Calif. — (December 7, 2015) — Bell Helmets today announced an important extension to its new Joy Ride women’s program – the ... Read More →

Posted on December 7, 2015 by Bell

Join REI & BELL and #Optoutside on Black Friday!

Get out and Ride!   On November 27th, we are closing our online store while we ride with friends and family.  We hope you join us!  Now go on…. #Optoutside  ... Read More →

Posted on November 18, 2015 by Bell

Outdoor Industries Women’s Coalition Award

We're very proud to announce the Outdoor Industries Women’s Coalition Leadership Awards was honored to Jessica Klodnicki, Executive Vice President and General Manager of Bell Helmets and Blackburn Design with the 2015 Pioneering Woman a... Read More →

Posted on October 14, 2015 by Bell

Super 2/2R Takes Top Honors

We're proud to have the Bell Super 2/2R awarded top honors awarded by ISDA, Interbike, Vital MTB, ENDURO, and Singletrack in the following categories. ISDA: The Bell Super 2R secured the silver award in the Sports, Leisure and Recreation ... Read More →

Posted on October 5, 2015 by Bell

Introducing the Bell Joy Ride Women’s Collection

Introducing the Bell Joy Ride Women’s Collection. Over the past year, we immersed ourselves with women riders to listen to what they had to say about helmets, about gear, about cycling in general. We rode together, we chatted at shops, ... Read More →

Posted on October 2, 2015 by Bell


This weekend capped off the season with the UCI MTB World Championships in Vallnord, Andorra and brought for an amazing finale for the Bell riders. With weather reports indicating rain in the forecast throughout the week, mud riding was i... Read More →

Posted on September 9, 2015 by Bell


Bell is proud to collaborate with Lucasfilm in the design of our limited edition STAR WARS™ collection of helmets. The range includes our popular Super 2R trail helmet and dual-certified Segment and Segment Jr. helmets. Take your pick! ... Read More →

Posted on September 4, 2015 by Bell

Introducing the HUB

Bike commuting isn’t for the timid. Having gear that’s built specifically for the task can be a major motivator. The Hub has similar features to our high-end performance helmets, but re-imagined for the streets. Overbrow Ventilation h... Read More →

Posted on September 3, 2015 by Bell

Super 2R receives Silver Industrial Design Excellence Award

The Bell Super 2R secured the silver award in the Sports, Leisure and Recreation category in the 2015 IDEA - one of the world’s most prestigious design competitions. More than 1,700 products from around the world entered the IDEA 2015 c... Read More →

Posted on September 1, 2015 by Bell