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SEGMENT LAUNCH | To celebrate the arrival of the new Bell Segment helmet we held a team/media get together at Woodward Tahoe. With winter in full swing, we figured what better place to throw this little jam than an indoor skate and BMX park situated near Lake Tahoe at the base of Boreal Ski Resort.  With media and athletes gathered together, we reviewed all the innovative features on the Segment and took the opportunity to provide some schooling on the difference between a CPSC Bike Certified helmet and non-certified helmet.  We fitted each participant with a new Segment helmet and turned them loose on  Woodward’s ”Bunker” to test fit and function.  To view a video recap of the event, please click HERE.  

Everyone had a blast riding and snowboarding over the next two days. The team at Bell would like to thank all the athletes and media who made this weekend a success and would like to extend a huge thank you to Woodward Tahoe and Boreal Resort for hosting such an awesome event.”

Posted on March 14, 2013 by Bell