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Bell Celebrates its Bygone Champions with All-Stars Campaign

Storytelling Series Debut Celebrates Road Cycling

SCOTTS VALLEY, Calif. (April 20, 2017) — Head protection leader, Bell Helmets, today announced the kickoff of its “Bell All-Stars” storytelling campaign that celebrates the rich history of the athletic and racing pursuits of some of its “All-Star” athletes who have competed in Bell and inspired generations to pursue greatness. The campaign, consisting of feature videos and stories, will initially debut with a three-part series focused on some of America’s first and finest champions in road and track cycling. "Bell has always been a leader in road cycling-having supported iconic American professional teams like Coors Light, Shaklee, Navigators, Sierra Nevada, Montgomery Bell and HealthNet — as well as several U.S. Olympic Teams,” said James Hibbard, Marketing Manager for Bell Helmets. “The former riders whose stories we'll be sharing in the coming weeks represent the best of a very competitive era in American road cycling — having earned Olympic medals, and world championship titles wearing Bell helmets." Bell will initially focus on three American champions of road and track cycling. Each of their stories will be told through a short film and accompanying written piece.

  • Leonard Harvey Nitz: 7-Eleven, Montgomery-Bell and Subaru-Montgomery teams. 1976/ 1980/ 1984/ 1988 Olympic Teams. 1984 Silver/ Bronze Medalist.
  • Mike McCarthy: Subaru-Montgomery/ Saturn cycling teams. 1992/ 1996 Olympic Teams. 1992 World Professional Champion.
  • Craig Schommer: Montgomery-Bell/Crest cycling teams. 1988 Olympic Team.

Special premieres and appearances

These All-Star’s stories will include a couple of special debut opportunities for fans of the sport and those wanting to learn about the careers of these trailblazing American champions.

  • Sea Otter Classic: Bell will exclusively showcase prior to online release the first video in its booth for festival attendees April 20-23, 2017.
  • U.S. Bicycling Hall of Fame: Bell will debut an All-Stars video at the USBHOF on May 19, 2017 — the evening prior to the Davis Double Century. Two All-Stars — Mike McCarthy and Leonard Harvey Nitz — will be in attendance.

About Bell

From humble beginnings in the garage of a Southern California speed shop in the 1950s to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Vista Outdoor and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of bicycle and motorcycle helmets and accessories. Bell is online at

Posted on April 21, 2017 by Bell