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Discover What We're All About

Bell Joy Ride — Coeur d' Alene, ID stands for exactly what it states: Getting out and riding your bike should bring you joy!

There’s nothing better than being part of one’s journey discovering bikes and the lifestyle that the sport offers. I find so much joy in helping others learn the local trails, teaching basic mountain biking skills, and helping to instill confidence in new riders.

Meet the Ride Leader

Susie Douglas I live to ride and love to help and see others do the same! Susie Douglas


Mountain biking turned my world upside down. For 9 years, I fought wildland fires and had very little time to do extra-curricular activities like mountain biking. Work became less fun, while the little bit of mountain biking I did was exhilarating. In 2013, I rode my first full suspension mountain bike while competing in an Adventure Race in Moab, UT. It was then I realized that biking made me so happy and smile bigger than I had been in close to a decade.

Mountain biking not only changed my career path but also my whole lifestyle. In 2013, I resigned my position as a Senior Firefighter on a Helicopter Rappel crew and chose to work at a friend’s bike shop in Coeur’d’Alene, ID. I am confident that the decision to work at bike shops, get involved in the mountain biking community, and riding as much as possible was the best choice. I have a passion for people, community, and the outdoors!

Find a Ride

Shop the Product

Bell Joy Ride Women's Collection

See the Full Line
Bell Super 3 Joy Ride Edition with MIPS

Super 3

Bell Super 3R Joy Ride Edition with MIPS

Super 3R

Bell Rush Joy Ride Edition with MIPS


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