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Tyler Heuertz wins Bell’s Brawl at the Buffalo!

Tyler Heuertz (@TallBoyyTee) wins Bell’s “Brawl at the Buffalo” First of its kind V-Twin Stunt Contest at the Legendary Sturgis Buffalo Chip August 8th, 2017   Salt Lake City, Utah (August 15, 2017) – After a significant weat... Read More →

Posted on August 18, 2017 by Bell

All-new 2018 MTB Helmets

Coming soon Whether you’re bombing a bike park, slaying singletrack or just heading out for a weekend ride, our all-new dirt line of purpose-built MTB helmets offer more versatility, more comfort and better protection than ever before.... Read More →

Posted on August 10, 2017 by Bell

Christmas in July

Get 20% off For a limited time, your favorite Bell retailer can give the gift of 20% off some of our most popular models. Act now to take advantage of this offer — find a dealer near you. (Note: Offer not available at V... Read More →

Posted on June 28, 2017 by Bell

Bell is proud to be the official helmet of Nitro Circus

Nitro World Games 2017 June 24, 2017 Salt Lake City, UT Join the Fun Learn more about Nitro Circus. ... Read More →

Posted on June 21, 2017 by Bell


As a young teen, Craig Schommer had an eye-opening introduction to bike racing at a San Jose velodrome: “I remember racing around, scared out of my wits, and then somebody crashing … unconscious in a pool of blood, and I’m thinking:... Read More →

Posted on June 19, 2017 by Bell

Get a Free Shield with the Purchase of Select Bell Helmets

For a limited time, purchase any of the following helmets and receive a free face shield.* This special offer is only valid June 1–30, 2017. Take advantage of this special offer today — find a dealer near you. Star Series Panovi... Read More →

Posted on June 1, 2017 by Bell

Bell All-Star Mike McCarthy: The Modest Champion

Mike McCarthy was a world champion, two-time Olympian and multiple national champ. But he was never into self-promotion: “I look back, see all these magazine covers with Americans on them and I think, where was I?” McCarthy was exactl... Read More →

Posted on May 22, 2017 by Bell

Bell All-Star Leonard Harvey Nitz: A True Olympian

When Leonard Harvey Nitz attended his first world championships as a junior bike racer in 1975, no American had won a medal at the world or Olympic level in seven decades. As Nitz says: “American bike racing was in the stone ages. At ju... Read More →

Posted on April 27, 2017 by Bell

Bell Celebrates its Bygone Champions with All-Stars Campaign

Storytelling Series Debut Celebrates Road Cycling SCOTTS VALLEY, Calif. (April 20, 2017) — Head protection leader, Bell Helmets, today announced the kickoff of its “Bell All-Stars” storytelling campaign that celebrates the rich hist... Read More →

Posted on April 21, 2017 by Bell


Bell’s sponsored team, GT Factory Racing’s own Wyn Masters, won the first stop of the Enduro World Series in Rotorua, New Zealand. This is a great way for Bell and GT to start of the season, on top! Next stop of the Enduro World... Read More →

Posted on March 27, 2017 by Bell


A challenging start to the Detroit SX for Eli Tomac. Qualifying revealed a highly competitive group as 12 riders were all within .8 sec of each other. Heading into the Heat Eli had some bad luck as he did not transfer out of the heat to t... Read More →

Posted on March 27, 2017 by Bell

Bell Expands 2017 Joy Ride Women’s Mountain Bike Program, Announces Ride Program Ambassadors

SCOTTS VALLEY, Calif. (February 27, 2017) -- Following the Bell Joy Ride program’s broad success across the country in its initial year, Bell has expanded the program from eight to 12 markets for 2017, helping continue its mission to ge... Read More →

Posted on February 27, 2017 by Bell

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