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Since the launch of the of the Bell Joy Ride program in 2016, our mission has been to inspire women to start mountain biking in a stress-free, non-competitive atmosphere.

Bell Helmets sponsors 12 ambassadors across the US and Canada; each organizing their own monthly rides in their community. We brought all of them out to Georgia to Joy Ride Camp to get to know them better, hear their stories, and hit the local trail system!

Since Bell Joy Ride started, we’ve overcome a lot of obstacles, ridden hundreds of miles, and met some amazing friends along the way! We have our eyes set on expanding the program in more communities, and look forward to more rad times with Joy Ride!

Follow us on Instagram to hear about upcoming Joy Ride events!

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