The weather was perfect, trails were stellar, racing was competitive, food was delicious and beer was cold. In summary, the BELL Santa Cruz Super Enduro couldn’t have gone any better! Along with the help of the Mountain Bikers of Santa Cruz (MBoSC), BELL hosted 215 riders in the Soquel Demonstration Forest for a weekend of exhilarating Enduro racing.
The overall perception of Bell as a brand was incredible. Dozens of riders approached the BELL booth, trying on helmets and talking about how they couldn’t wait to replace their old helmets with a brand new Bell. To help commemorate the event, limited edition Super helmets were given to everyone on the podium of all nine categories.
Supers were everywhere out on the trail and feedback was overwhelmingly positive. Local Santa Cruz BELL retailer Epicenter was selling the limited edition Super Helmets on-site, with ten percent of all custom helmet proceeds going directly to MBoSC.