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LottoNL-Jumbo’s Steven Kruijswijk – 3 days to go in the Giro d’ Italia!

UPDATE: Stage 18  With 3 days to go! @s_kruijswijk gets his new Maglia Rosa! #fightforpink#giro#samenwinnen <blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">With 3 days to go! <a href="http... Read More →

Posted on May 24, 2016 by Bell

Steven Kruijswijk successfully defends pink jersey at Giro d’ Italia

Bell Bike Helmets and team LottoNL-Jumbo rider Steven Kruijswijk successfully defended his pink jersey and rode in his well earned pink Bell Gage helmet at this weekend’s time trial of the Giro d’ Italia up the Alpe di Siusi and gaine... Read More →

Posted on May 23, 2016 by Bell

Enduro World Series Rd.2 Cerro Catedral, Argentina

Last weekend brought riders to Cerro Catedral, Argentina for Rd.2 of the @enduro world series and brought some great racing for the Bell team riders! After being sidelined for the opening round in Chile, Trek racer Casey Brown upset th... Read More →

Posted on April 9, 2016 by Bell

Dylan Groenewegenn and the Bell Star Pro take victory in Driedaagse van West-Vlaanderen

Bell Bike Helmets rider Dylan Groenewegen and the Bell Star Pro grabbed the victory in the first stage of the Driedaagse van West-Vlaanderen this Saturday. Team LottoNL-Jumbo’s sprinter had to put in some effort in the chase to the brea... Read More →

Posted on March 6, 2016 by Bell

Bell Bike Helmets racer Mathieu Van der Poel wins UCI Cyclo-cross World Cup Hoogerheide 2016

With just a week before the UCI Cyclocross World Championships, Mathieu van der Poel showed the entire competition this weekend in Hoogerheide again why he carries the rainbow jersey. In the final round of the World Cup Series, Bell Bike ... Read More →

Posted on January 25, 2016 by Bell

Team LottoNL-Jumbo Tour Down Under-Stage 1 Prospect-Lyndoch

In the opening 130.8 KM stage 1 of the Tour Down Under overnight in Australia from Prospect to Lyndoch, Bell Bike Helmets team LottoNL-Jumbo rider Martijn Keizer jumped away from the peloton in the early stages of the race with a small gr... Read More →

Posted on January 19, 2016 by Bell

Bell and 360fly Unveil Action Sports Helmet Industry’s First Line of 360-Degree Video Integrated “Smart” Helmets

Motorcycle, Mountain Bike and Snow Helmets to Feature 360o 4K Video, Mobile Editing and Sharing, and Intuitive Digital Capabilities LAS VEGAS, Jan. 5, 2016 – Action-sports helmet-industry leaders, BRG (Bell, Ridell, Giro) Sports, a... Read More →

Posted on January 5, 2016 by Bell


On Friday, December 18th, The Bell crew took to our local trails to work on a section of the Flow Trail in the Soquel Demonstration State Forest near our headquarters for some much needed maintenance and rain preparation love. A big th... Read More →

Posted on December 22, 2015 by Bell

Van der Poel Takes Fourth World Cup Win–Namur, Belgium

Huge congratulations to Mathieu van der Poel taking a fantastic fourth World Cup win of the season this weekend in Namur, Belgium! In the final 400 meters, Van der Poel launched an explosive attack to take the lead over Van Aert and drive... Read More →

Posted on December 21, 2015 by Bell

2016 Bell Joy Ride Program Ambassadors Announced!

Bell introduces Joy Ride women’s grassroots mountain bike program cities and ambassadors SCOTTS VALLEY, Calif. — (December 7, 2015) — Bell Helmets today announced an important extension to its new Joy Ride women’s program – t... Read More →

Posted on December 7, 2015 by Bell

Join REI & BELL and #Optoutside on Black Friday!

Get out and Ride!   On November 27th, we are closing our online store while we ride with friends and family.  We hope you join us!  Now go on…. #Optoutside  ... Read More →

Posted on November 18, 2015 by Bell

Outdoor Industries Women’s Coalition Award

We're very proud to announce the Outdoor Industries Women’s Coalition Leadership Awards was honored to Jessica Klodnicki, Executive Vice President and General Manager of Bell Helmets and Blackburn Design with the 2015 Pioneering Woman a... Read More →

Posted on October 14, 2015 by Bell

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